Budweiser

Everyday content related to NBA was posted on our Social Media channels, according to the games and events. For example, Kobe’s last day when he scored those unbelievable 60 points.

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And as NBA fans love the recap videos with the highlights of the week’s games, we created our own highlights, made on our own terms. The Bud Moments shows the most authentic moments of the week.

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It could be a smart play, celebrating coreography or funny moments of the game. Every week a new video posted in the brand’s social channels. Check some of them.

We also used Twitter as our second screen channel to keep the conversation updated with all the fans during the main games of the playoffs and finals. The authenticity was present in every single comment of our campaign.

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In 2016 Budweiser started sponsoring the NBA in Brazil. To start linking the brand values with the championship, we created a solid integrated campaign in all media using authenticity as the theme and main connection between Budweiser and the championship.